There are so many people out there trying to make money doing what they love to do. I mean isn’t that the “dream”. For instance, at Storybuzz.net, we strive to bring our love of reading to the masses by providing reviews of books we have read through this blog. Ideally, readers of this blog will purchase the books we review via the links provided and we will be able to cover our costs, but in the end, we are spending time sharing what we love.
In Inbound Marketing by Brian Halligan and Dharmesh Shah, the authors attempt to teach website operators and entrepreneurs the necessary skills to drive traffic to their websites, therefore accomplish the goal of “monetizing” those websites/blogs. Through a series of explanations, homework (called To-Dos at the end of every chapter), and the resources provided (mostly free), the authors do a wonderful job making sometimes technical and difficult information seem easy and applicable.
The information regarding how Search Engine Optimization (SEO) akine is worth ourchasing this book, as it successfully explains the complex algorithms of Google’s PageRank system in a manner that provides the reader with very specific steps to take to reach the summit of becoming one of the “top 10″ in terms of Goolge Search results.
This book also provides useful and practical information regarding the utilization of social media sites, i.e., Facebook, Twitter, and LinkedIn, as part of any inbound marketing campaign.
The crux of the book is to teach business owners how to drive traffic to their sites (inbound) as opposed to paying for traditional outbound marketing such as TV, Radio, and Print Ads. This book is a must for all would-be and current web entrepreneurs and also any business looking to utilize the World Wide Web for its marketing efforts.
